When looking at an online business such as Empower Network it is important to remember there is a big chance you will get lost in the shuffle as thousands of affiliates try to build their business from home, so today we’ll be looking at the importance of branding yourself.
This is one of the many things in home business which comes down to your mentality rather than your actual skills.
You need to be able to approach your business with the same way of thinking you would if it were a start up opportunity in the real world. For example, if you opened your own store in your local area you would immediately realize the power of personal branding.
It makes perfect business sense but for some reason that mentality often doesn’t translate across to those trying to do the same thing on the internet. Regardless of whether you are trying to make money online or offline, you need to be able to stand out from the pack you put yourself into. Most people don’t realize that owning their own business comes down to mentality more than skill.
One of the biggest traps in home based businesses is that a shocking percentage of people who attempt to work from home for themselves fail to realize the serious attitude you need to succeed. It’s not that they fail because they cannot do it or don’t have the skills, it’s simply their mindset was completely wrong heading into it.
We cannot overestimate the importance of establishing your name. Whatever your chosen field is, from fitness to fast food, from computers lessons to parental advice, if you want to stand out in your crowd you need to pay very close attention to the importance of branding your name as an expert in your field. 
Think about this for a moment. When you are asked to name a cola drink what’s the first thing which springs to your mind? If you’re like most people you’ll suggest either Coca-Cola or Pepsi and that should teach you immediately the power of branding. Everybody’s taste is different so there is a large chance that those two soft drinks are not the best tasting options for many people out there, but because of the brilliant job they have done with their branding mission they are the ones which everybody immediately thinks of when their niche is mentioned.
This isn’t just specific to that niche, it happens everywhere else too. In a recent survey where 2000 people were asked to name the world’s most famous football player an astonishing 60% said David Beckham. Despite the fact that he’s not considered the world’s best player and is almost 40 years old, David Beckham is still one of the most popular players in worldwide football and once again this shows the power of building your brand.
When it comes to home business there is a tendency for affiliates to spend way too much time talking about how great their business opportunity is but nowhere near enough time talking about themselves and engaging with their audience.
I’ve often encountered situations where affiliates have discovered certain programs with a website or video designed by an affiliate showing the various benefits to their business and, once they have been sold on the idea and wish to join themselves, they head off to find a suitable sponsor. Why didn’t they just join from that original page? Because the person who put it together did not connect with them on a personal level at all. People do indeed join people they can associate with.
By removing themselves from the picture, that person lost potential business. Remember, people join people. Your name is your brand and that is your most powerful tool in becoming your own boss. Ultimately your skill takes a back seat. You could have a ton of knowledge in a particular field but if you don’t get out there and lay the ground work to become recognized you’ll be lost in the mix.
So if you’re wondering how some people succeed in opportunities like Empower Network and go on to make money online whereas others can’t get anywhere, take a look at how those people are utilizing the power of personal branding. You’ll be shocked at how something so simple makes a very big difference.
Further Details: Russ Howe is now a world leading Empower Network sponsor. You can read his thorough and direct empower network review in today’s video clip, which covers the aspects of the home based business industry which prevent most affiliates from succeeding.