What do you look for when hiring a graphic designer for your business?

 

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What do you look for when hiring a graphic designer for your business?

What do you look for when hiring a graphic designer for your business?

What do you look for when hiring a graphic designer for your business?

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3 Replies to “What do you look for when hiring a graphic designer for your business?”

  1. Portfolio and price. I should mention that graphic designers are artists, so it is important that that graphic designer’s style matches styles I like.

  2. I have been in the print and graphic business for a very long time, 30+ years.

    Here is the most IMPORTANT advice I can give you. DO NOT skimp and cheap out on design.

    Poor design DOES NOT get better when printed. In case I wasn’t clear, POOR DESIGN DOES NOT GET BETTER WHEN PRINTED. Sorry to shout, but I want you to get that point.

    Find, hire, and PAY FOR a good designer.

    Price (within reason) should not be a factor. Your printing is going to cost you far more than you paid for design. Review their portfolio and decide from there.

    I can do layouts all day long, but I’m not a designer. I use good design in creating layouts.

    Also, know what you are getting and keep in mind the cost of reproducing the designs on shirts, brochures, signs and other elements. Some designs are simply AWESOME! But, when they can’t be affordably used to print what you need, they are useless.

    Case in point. Years ago I had a woman come to me with her newly created designs that she paid a lot of money for. The problem was, the designer never asked her what she would be using the designs for.

    I quoted her on print, embossing, shirts, signage and other products. When she saw the pricing she started crying. It wasn’t that we were overly priced, it was that what the designer envisioned didn’t take into account her budget for printing. A pretty sad story.

    A good design should translate and be usable for any type of reproduction without excessive costs. A good designer will ask you those questions and create something you can actually use, and be proud of.

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