In case you own a small business you most probably deal with marketing all by yourself. If you have been around for a while then you no doubt know that a diverse marketing plan is always good. In the following list you will find a few ideas as to how to market your business without a budget.
Free
It is good to get people to talk about your business between themselves.
If you want better SEO and informed clients, press releases are the way to go.
People visit a lot of forums and you can post about your business there. Your business should become a discussed part of a few forums to be successful.
If you want to show your expertise and self-promote the business, Squidoo is just for you.
You should know that social media sites are the modern way of marketing and you should share everything about your company there.
Classified ads are a way of shouting about your business so that the millions of people who look at them each day can get a good idea of what they can expect.
If you have any trade referrals now would be a great time to use them for marketing.
Cross promotion is always a good idea – you just need to find another businessman in your area who is willing to team up with you.
Try to make use of any fundraiser auctions out there, as they will come in very useful. This will work wonderfully when it comes to promoting your products to the public. There are some tax benefits to be enjoyed as well.
Cheap
The sole base of your online marketing needs to rely on a blog. You will have to rely on content that can show your customers why they can place their trust in you.
You should spread the word about your company through business cards and other similar things. You need to provide relevant information and grow your network of people who deliver cards.
A good referral program will help you out a lot if you want your services promoted the right way in the end.
Coupons, sales and offers are a great way to get people interested in what you have to offer them.
A good newsletter will be worth the read and will be informative yo clients as well.
If you want to hit a good ROI with as limited budget as possible you should consider visiting some of your local networking events.
You should know that business directories are costly, but adding your information to them can have great benefits.
Make sure you create a loyalty program that is worth it and will keep customers operational when it comes to using your services.
Spendy
Make sure you have the right website for your company if you want truly successful online marketing.
If you manage to properly promote a contest, people will come running to the idea that they can win stuff – just make sure you do it right.
Some might think that the newspaper is something that no one uses anymore, but it is actually quite the useful channel for advertising.
If you believe that some of your customers are inclined to listen to a given radio station then perhaps you should try out some radio advertising as well.
Sometimes festivals are great opportunities for marketing as you are bound to find a good booth where your customers will learn all about what you have to offer them.
You can plaster your car with some details about contacting your company – a passerby might as well get interested and contact you as soon as they get home.
Pay per click advertising is always a good way to go if you handle it properly, and there are some free $50-100 coupons that you can use as a free trial for your endeavors.
It might be costly, but you will still see a lot of benefits in sponsoring an event, an athlete, or something else.
For more information on promoting your small business, visit: MarketPad.com