American Men’s Love Affair With Trucks

It can be said in 2011 and indeed in the previous decade that American car manufactuers were not so much car makers but truck manufacturers. Trucks are in. They are “cool “with kids. They are the sports cars – the Ford Mustangs, and 1960’s “Muscle Cars” – the trendiest and desirable vehicles of our day bar none. Older owners like trucks both for their solidness, functionality and that being “king of the road” they feel safe in these large , imposing substantial vehicles. So much for little plastic Japanese style econo-boxes they say. Indeed it is surprising to look at actual auto industry sales and production numbers to note that truck sales dwarf the domestic North American car sales figures. Go figure as they say. The North American – US, Canadian and Mexican car companies should properly be called “truck companies” in 2011.

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