Does Your Business Hook Buyers?

As I was watching TV last evening I happened upon a new show called “Platinum Hit” that was hosted by singer and songwriter, Jewel. The show is a competition of real-life songwriters who write a “hook,” an idea or phrase that catches a listener’s ear so that they want to hear the entire song. The songwriters with the top three winning hooks then must write an entire song with fellow songwriters within the next day or so in hopes of signing a record deal with some of the top producers in the industry.

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Trying To Find My Tooth Brush

On Monday, June 20, 2011, literally just a few short weeks ago, my life changed in a single instant. My beautiful award-winning house was struck by lightening, caught fire, and was destroyed. The firemen from the local fire department rushed me and my family out of the house. I only had a minute to grab what was most important to us.

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