Printing Brochures: Is It Still Necessary?

The Internet has changed the way business is conducted around the world. Marketing is one branch of business where the Internet has the most impact. Email addresses are harvested and data are collected through bots; while auto email blasts are sent to potential customers who may be in need of a company’s services. These marketing techniques could result to to mass profits through acquisition of mass leads. So, does this spell the end of era where real paper brochures are handed over to target clients or customers? Of course not. While living in the digital era may have changed a lot of business procedures, traditional marketing tools such as brochures are still useful for information dissemination. Companies are still relying on professionally printed brochure design for a lot of reasons. The following are just some of the many reasons why.

For one thing, there are still a huge number of people who like something tangible over something that can only be accessed using computers. Brochures fill this need. It is like the difference between reading your favorite story in printed form and reading it on a computer screen. The two experiences are incomparable. Also, it is important to remember there are a segment of population who use their computers as a tool for communication rather than information. For these people, a brochure will speak to them more effectively than a banner ad or an e-mail alert.

Printed brochures can also serve as an effective keepsake. With this in mind, it is a good idea to use brochures as a giveaway item for your e-mail marketing campaigns. Brochures can be sent as a “freebie” to people who signed up with your campaign. Also, make sure the brochures have your company’s logo design for better brand recall.

True, Internet marketing will reach more people in a shorter amount of time. Still, it’s unwise to ignore your local market. The people around your establishment are still an excellent source of potential and arguably more appreciable clients than ones you can find on the Net. By distributing brochures with professional and interesting designs, you not only create brand awareness, you may even attract walk-ins!

Don’t neglect brochures when conceptualizing your marketing strategy. As a promotional tool, brochures are still very reliable. It is relatively easy to find a design agency in Singapore online that can make brochures ideal for your needs at a cost you can afford.

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