Recently, Facebook rolled out its version 10.0 of its iOS app and to say that it had garnered attention would be an understatement. After all, it’s important to note that Facebook has seemingly been gearing more to a mobile front. It’s understandable as to why, given the fact that most people are on the move and have little time to actually sit down in front of a computer and work. Onto Facebook version 10.0, though, there are various features that are worth going over.
Amongst the features that were added to the app, the one that stood out to me was the changes in how messages are sent. Let’s say that you decide to post a message on Facebook but you find yourself in a place with a weaker connection, like an airplane. In any case, if you send a message in this scenario but arrive at a location where a connection is prevalent, the message in question will be sent out in that moment. It’s a handy addition to a program that’s commonly utilized.
I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook – as a business – is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.
More than anything else, the way in which news is displayed on the app has to be talked about. Instead of stories being sorted via the “Most Recent” filter, they will instead be positioned on the news feed based on how popular they are. Keep in mind that the setting can be changed over to “Most Recent” if a step-by-step process is followed through with. With this in mind, though, how many casual users will actually take it upon themselves to make the change if this setting isn’t visible to begin with?
To say that Facebook’s latest update to its iOS app was met with a mixed response would be an understatement. However, in order for companies to better understand what their fans want in an app, they have to take it upon themselves to research. They should read what others say – whether through reviews, comments, or what have you – and go on to make changes based on those thoughts. If the thoughts in question are taken into heavy consideration, I believe that further updates will be that much better.
Kindly get in touch with fishbat if you are interested in employing an online marketing firm to bolster your company.. This article, The Work Of An Online Marketing Firm & Facebook’s Mobile Upgrade is released under a creative commons attribution license.