In the business world, finding an inexpensive advertising resource is almost like gold dust. However, many budding entrepreneurs are shocked to learn that one of these inexpensive methods is a website they use all the time – Youtube. With countless affiliate marketers already using Youtube to promote business opportunities including Empower Network and Primerica, this is undoubtedly one of the most effective ways to build your home business on a budget.
If you can’t already see the many benefits to marketing with videos on websites like Youtube, one look at it’s traffic will convince you otherwise. It’s currently the internet’s second largest search engine, behind only Google.
The most successful entrepreneurs are individuals who like thinking outside of the box and using new, innovative methods to build their business. Video marketing is in this category, because most people in the home business industry neglect to use it to it’s full potential.
Of the small percentage of affiliate marketers who do already use videos to build their brand, very few are doing it efficiently enough to see any long term results. Here is a checklist of the top ingredients for a successful Youtube channel:
* Set out your goals and stick to them from the outset.
* Use the power of interaction with your followers.
* Learn how to use keywords to dominate your chosen search results.
* Connect with your audience by helping them to succeed.
* Be consistent with your uploads.
By getting these five principles in place and being consistent in your efforts to uphold them, you will be able to build a substantial following within any niche via video marketing services such as Youtube and Dailymotion. Here are the principles with an explanation of each one:
* Don’t mix your content. Select your niche and dominate it.
If you continually change your focus from one business to another, or you upload is short bursts and then stop for months, you will notice it’s considerably harder to be considered a true leader within your chosen niche. Keep things simple, streamlined and direct towards the area you want to be recognized in. 
* Engage your viewers with your content.
By encouraging viewers to comment and share your work you do two thing. First of all, people like to be encouraged to provide their thoughts and feedback. Secondly, this helps with your video’s rankings in it’s targeted keyword search. That’s because Youtube pay close attention to social media signals, so if your viewers are commenting and sharing your videos via websites like Facebook then it only helps you even further.
* Research your keywords.
The main mistake made in relation to keywords is that people don’t know how to target their desired search results. They end up putting dozens of keywords on their videos and, usually, this leads to them being ranked low in search results because the video is deemed to have ‘too broad’ of a subject level. Try to limit your keywords to no more than 3 for one video.
* Provide useful content.
The easiest way to succeed is to help others do the same thing. People won’t follow you if you are merely uploading sales pitches and trying to persuade them to buy things from you. The rules of business still apply, so trust plays a major role. In order for people to be prepared to buy anything from you or join a business you recommend, they need to be able to trust you. By uploading helpful videos for other affiliate marketers, you will be able to build that trust.
* Be consistent with your uploads.
One of the key factors in developing a popular video network following is to be consistent. This not only keeps your viewers coming back to check your latest content, it actually encourages the website itself to give your uploads more weight in search results. Before too long, you will be able to be considered an expert within your targeted niche and you’ll notice improved search results without the need to any extensive SEO work.
Should you be able to keep on top of these five aspects, you should be able to create and manage a video networking channel which grows in recognition on a regular basis. This is one of the most overlooked aspects of affiliate programs such as Empower Network, with many people falling for the fourth tip in particular and uploading a barrage of sales pitches.
Author: Russ Howe is now a world leading Empower Network affiliate. You can obtain his thorough and honest empower network review in today’s interview, which covers the aspects of the home based business industry which cause most affiliates to fail.