This guide outlines content marketing best practices for aligning strategy with measurable business objectives. It explains SMART goal setting, structured audience segmentation, and channel selection informed by customer journey mapping. It also details governance frameworks, editorial workflows, and creation standards, including SEO and distribution models. Finally, it addresses KPI measurement, compliance requirements, and continuous improvement through audits and iteration.
View More Content Marketing Best Practices: A Formal Guide to Effective Strategy and Execution