Email marketing is a permission-based channel for delivering targeted messages to subscribers, supporting acquisition, retention, and revenue goals. For email marketing for beginners, success depends on understanding core terms (lists, campaigns, automations, funnels), building compliant lists under CAN-SPAM, GDPR, and CASL, and applying best practices in design, personalization, and cadence. Results are improved through deliverability management, testing, and disciplined reporting.
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