There’s no doubt that right now Facebook is one of the biggest websites in the world. Currently with millions of people interacting everyday is one of the best places to find and build an audience for any business online or offline. In this short article we’ll share a few golden nuggets on how to use Facebook marketing for your business.
If your goal is to improve your audience or fan base on Facebook then you really need to be careful on how you take care of your business page. One of the things we recommend is to have an active wall where not only do you share stuff related to your business but also non-business related content.
One of the things you should be doing on Facebook is taking full advantage of the different tools they have available. Those tools can be a powerful asset to your marketing efforts. Using Promoted Posts, Facebook Offers and PPC campaigns can help reach a bigger audience twice as fast.
One of the most important aspects of having a successful business fan page on Facebook is the look and feel. Try to get a professionally design header that will make your visitors easily recognized your brand and business. You can also add custom tabs to help your visitors, these tabs can be external links to other sites, video tutorials, downloads or even some sort of free gift.
The best tip we can give you is that if you are planning to use PPC to build your fan base then it is recommended you target other fan pages from the same niche which will help you get more targeted followers. This will also help you lower your CPC cost which will result in bigger conversions for your campaign. It’s no secret that big and small businesses are using Facebook to attract new customers, we hope these ideas do the same for yours.