How to Get Word-of-Mouth Referrals Without Asking

While marketing efforts are great, nothing works as well as generating referrals to grow your business. But the hardest part is – asking for referrals is awkward, especially if you don’t want to come off as too salesy. The good news? You don’t have to ask for word-of-mouth referrals. You just need the right approach, and you’ll have them flowing naturally. 

In this blog, we’ll explore how to get word-of-mouth referrals without ever directly asking, and watch your business boom in the market. Let’s begin. 

6 Best Ways to Get Word-of-Mouth Referrals Without Asking 

Did you know that 92% of customers trust recommendations from family or friends over other promotions and marketing tactics? This makes word-of-mouth referrals more significant than all your advertising efforts combined. Luckily, it’s possible to get word-of-mouth buzz with a bunch of smart, low-pressure ways, such as the following: 

Deliver Exceptional Service

How people speak of your brand largely depends on what you deliver. Whenever you step above the standard, people notice. Of course, when people are genuinely impressed, they’ll want to spread the word. 

So, while it may sound too obvious, focus on making your product or services special. In fact, studies reveal that 23% of consumers share their favorite products with friends every day, which gives you an excellent chance to cash in on. 

Focus on Newer Clients 

Over time, it’s only natural for your regular clients to focus less on what you do for them, especially if you’ve become their go-to brand. While it’s great to have loyal customers around, they won’t hype up your product or service as much. 

On the contrary, if you deliver an exceptional service to a new client, they’ll quickly want to spread the word. This, of course, is the perfect time to encourage word-of-mouth referrals. And you can ofcourse track these referrals.

Offer Referral Bonuses/Gifts 

You probably don’t realize it, but a little appreciation in the form of gifts or bonuses can do more good than you think. It’s not about incentivizing people for referrals; it’s showing them genuine gratitude for speaking about you. 

For example, you could distribute gift vouchers, hand-written thank you notes, or a box of chocolates to show you’re thankful. This will make them feel appreciated and way more likely to think of you again! 

Give Clients Shareable Content 

One of the best ways to get word-of-mouth referrals is by giving your clients content worth sharing. It doesn’t have to be something too pushy or salesy; just small, useful stuff that people can pass along should work great. It might be anything from a useful guide to a cool graphic that shows your industry expertise. 

Know that Referrals & Leads are Not the Same 

Leads aren’t the same as referrals. The sooner you understand it, the better. Instead of vouching for you, your client will give you a list of names and phone numbers. Here, you’ll need to call up the people, explain your brand, and convince them to buy your offering. 

So, focus on asking your clients the right questions instead of generic ones about how you can help other people. This makes them more comfortable recommending you. 

Automate the Referral Process 

Contrary to popular belief, automating the referral process is an excellent way to get more of them consistently. Automation helps you stay consistent, send friendly reminder emails, makes saying ‘thank you’ easy, and even lets you track what works for you. This way, you can double down on your word-of-mouth referrals and let others speak for your brand! 

Conclusion 

All in all, when thinking of promoting your brand, never underestimate the power of word-of-mouth referrals. The good news is that you don’t need flashy tactics or complex programs to get them talking about you. Simply deliver exceptional service, and it won’t be long before you rise above the competition!