Best Email Marketing Platforms Compared

Do you know 64% of small businesses use email marketing? Even 50% of customers made a purchase from an email, compared to 48% from social media ads and 43% from social media posts. Therefore, to excel in your business, you must invest in the best email platforms. Let’s discuss the top 4 options you can give a try! 

4 Best Email Marketing Platforms 

The best email marketing platforms are within your budget, offer personalization, and feature drag-and-drop editors. Here are our 4 picks: 

MailChimp 

MailChimp is one of the best email marketing platforms for small businesses and local creators who are looking for something easy to learn. It offers free or low-cost entry options, along with an incredible editor. Overall, a clean, simple interface, and by just clicking “Create,” you can set up your marketing campaign. 

Pros 

• Personalized emails by adding dynamic content 
• Customer Journeys feature for creating automated sequences and follow-ups 
• 100 pre-made templates save you time

Cons 

• Poor customer support makes users frustrated 

Hubspot 

HubSpot’s email marketing tool is amazing at designing and sending professional emails all by using a simple drag-and-drop feature. It’s suitable for large enterprises with big budgets, helping them to prioritize and segment contacts. There are various templates available that you can edit to add your brand colors, fonts, and logos. 

Pros 

• AI assistance while creating email content and subject lines 
• Forms and attractive call-to-actions for capturing new leads 
• Good customer support and extensive tutorials are available 

Cons 

• High cost with a steep learning curve 

ActiveCampaign 

If you are looking for more advanced tools, then ActiveCampaign is the right choice. There are automation templates called Recipes that are very well put together and easy to edit. You can send email newsletters and create automated campaigns that help you get more leads. 

Pros 

• Detailed reporting on all aspects, including click-maps, geo-tracking, and page visits 
• Powerful marketing automation, when integrated with CRM and SMS add-ons 
• Offer over 1000 native platform integrations 

Cons 

• Not for beginners 

MailerLite 

MailerLite is an affordable email marketing platform that’s easy to navigate, all thanks to its drag-and-drop email editor. It comes with over 90 pre-designed templates and also includes high-quality forms. You can use it to automatically send welcome, cart abandonment, and audience segmentation emails. 

Pros 

• Budget-friendly with a generous free plan 
• Solid automation features, along with an incredible landing page builder 
• Website builder is also available 

Cons 

• Interface only supports 3 languages 

How to Choose the Right Email Marketing Platform? 

To pick the right email marketing platform, you should understand your business needs, budget, and technical integrations. Let’s discuss these: 

• Define Key Requirements: Why do you need the email marketing platform? Do you want to send transactional emails or just marketing emails? 
• Personalization: Choose a platform that allows you to send emails through your own domain so it doesn’t become part of random, mass emails, increasing the open rate. 
• Volume: How many emails do you want to send? What’s the number of contacts you aim to reach? Once you understand, pick an email marketing platform that can handle the required email volume and allow smooth contact addition and deletion. 
• Cost: Does the platform offer a free plan? Even if it doesn’t, just strike a balance between affordability and functionality, and don’t go for high-end options unless required. 
• Support: Technical issues may happen at any time when using new software. Make sure the platform offers various support options and actively listens to and resolves your complaints. 

Conclusion 

The right email marketing platform will definitely help you better target your audience, increasing sales and overall engagement. You can even use email to upsell and cross-sell to achieve a better return on investment.