Does Your Business Hook Buyers?

As I was watching TV last evening I happened upon a new show called “Platinum Hit” that was hosted by singer and songwriter, Jewel. The show is a competition of real-life songwriters who write a “hook,” an idea or phrase that catches a listener’s ear so that they want to hear the entire song. The songwriters with the top three winning hooks then must write an entire song with fellow songwriters within the next day or so in hopes of signing a record deal with some of the top producers in the industry.

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