Pull them in with the first line. You’ve got to create interest with the reader, and grab their attention the very first line that they read.
Let it roll. Don’t go into it with the thought that you need to have the format correct or exact wording from the beginning. It’s not easy to think the first draft will be your final, but you need to start some place, start writing and let it go, you can go back and make necessary changes and corrections after you have completed your thoughts. There is always time to get the grammar and sentence structure correct later. So bite the bullet and let go.
Just let it flow, don’t hold anything back. When you’re starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, I want you to just write as it’s coming out. You’re going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow.
Write like you speak. I briefly touched on this in one of the earlier points. Even if it just starts out as babble that doesn’t make any sense, you have to start someplace…..once you get going you will be on a roll. It’s much easier for you to envision that you’re communicating with one individual as though you’re having a conversation with that person, because when that person reads your sales letter or your E-mail, they’re going to feel like you’re talking right to them, and that’s exactly what you want. Whatever you’re trying to sell or promote, I want you to give proof that it works or that it would provide benefit to the person that is reading it – screen shots, pictures, testimonials – these are all great things of proof.
So there you go, your quick tricks to enhance your copywriting skills. This is by no means the finish line, but you will be able to sail through the next few obstacles that come your way.
If you are speaker and want to improve your speaker marketing and copywriting skills, check out this article about copywriting.. This article, 5 strategies to catapult your copy writing skills has free reprint rights.