From what I have seen, outdoor advertising can have a tremendous impact on a brand, provided it is done the right way. It should be the case, seeing as how this is the location where people are going to be most likely to stop and turn towards a graphic that can capture their attention. In this case, bus wraps have more than been able to do this in the past. That being said, how has this level of advertising been done in order to advertise travel to London?
According to an article on the Drum, a new advertising campaign has been put forth in order to showcase the idea of travel to London. A promotional organization by the name of London & Partners was behind said campaign and it was done in order to show the location’s greatest attractions. For those who live in the UK, there will be many locations in which these ads will be shown around Clear Channel sites. The idea of outdoor marketing is a strong one, which has been proven in the past.
Keep in mind that companies the likes of JMR Graphics have been able to thrive because of messages that have been highlighted over the course of time. Bus wraps have been put to use and clients have benefited from the way that they are able to draw in the general public. As a result, ads can be put together and potentially stick with individuals who might be inquisitive. London & Partners has a good idea set in place in order to make London stand out.
Keep in mind that this level of advertising does not only apply to one group of people but several. Everyone has to be appealed to when it comes to these messages, which is the goal of outdoor marketing in general. Provided the messages are constructed well enough, I have to believe that these will more than stand as the case. There are many high spots of London and the ability to showcase these will help to make the efforts of London & Partners stand out that much more.
With so many great features tied to London, they should be brought to the masses, right? Outdoor marketing is where this has been done and the work conducted by London & Partners is the type of feature that should not go unnoticed. I can only hope that the features in question will not be ignored by those in the UK. They may have vacation time to spare; if that’s the case, who is to say that their next getaway spot couldn’t be the city in question?
If you are thinking about purchasing bus wraps, go to JMR Graphics for further details.. Unique version for reprint here: Bus Wraps & Advertising Travel To London.