The first rule of thumb when it comes to copywriting is that you are going to be using the everyday language of the common person. You don’t want to use high vocabulary is difficult for the common man to understand. Your job is to inspire people to purchase something, and in order to do that you need to write this concisely and as simply as possible. Once you do this, your job is set anywhere you choose to work in the world.
Once you have decided on pursuing the career of a copywriter, the actual process of finding work is fairly simple and straightforward. You can either work for yourself as a freelancer and pick up clients around the world on their own schedule, or you can choose to talk yourself down as a staff writer for a company. There’s really no difference between the two in terms of the work you will be doing.
Regardless if you are working freelance or for a copywriting service, you will still be doing the same job, which is writing content that is specifically created with the intent to inspire people to click through and purchase a product or service. Most of the modern-day copywriting services are provided for online solutions, not print-based.
As far as working for yourself does, you have the benefit of being able to set your own hours and work anywhere in the world that you choose. However, one of the downsides of being a freelancer is that sometimes you will have slow time, or downtime in between clients. If you want to have stability and steady work, you can hire on as a staff writer for company, but you sacrifice rate of pay for stability.
If you want to make good money as a writer, copywriting is definitely the most lucrative choice you can make. Most content writers are hitting the $35-$50 an hour range, and ascend to be said for staff writers who are copywriters for a company. However, if you manage to land a job with one of the high-end copywriting agencies in the big city, or put in the time to work on your own, you can see yourself making over $100 per hour once you have the experience.
The effects of professional copywriting are readily evident when you know what to look for. The pros in the copywriting business are dominating their niche with high-quality content and sales.