There are various social media channels to take into consideration and I am of the opinion that Facebook is one of the largest. In fact, most would say that it is the largest – period – especially when there are a number of mobile options to take into account as well. Even though the options in question might be great, is there a chance that there are going to be certain features which will be stripped away in the future? It seems like this is going to be the case, as online marketing companies might examine.
Facebook recently said that it would be making efforts to remove the messaging function from its main mobile app. What this would mean is that those users would have to download the standalone Messenger program for this purpose. The news was relayed to those in Europe and it seems like the news in question was met with, to say the least, a mixed response. Online marketing companies can see that while this is an effort made to allow the Messenger app to stand out, it might not be for the best.
A business should remain on the good graces of its consumers and I am sure that online marketing companies, across the board, would be able to agree. Keep in mind that individuals do want clutter – firms such as fishbat would be able to agree – so the addition of a new app to one’s smartphone might not be preferred. Also, I’ve noticed that it looks as though Facebook is trying to force this change upon users. It’s a sudden change, which is a big no-no in various forms of media.
It’s important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.
It’s difficult to say whether or not Facebook will pull back on this, especially when given the fact that this story is still so recent. However, I do not see many positives that can come from it because it seems to be more restricting as opposed to anything else. Why would a company want to strip away features from the content that its users incorporate time and time again? Like I said before, it’s hard to predict the future, so time will tell if this develops into a larger problem.
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