Search engine optimization, otherwise known as SEO, is a series of methods used to make sure that your website rises above the rest in a search on your desired keywords. The techniques behind SEO aren\’t difficult, but they do require proper planning. This article will give you the nuts and bolts to an effective use of SEO.
When setting up your site with SEO, pick a few keywords to optimize and focus your efforts on those. Trying to use too many different keywords will result in keyword dilution, where the weight of your keywords is lost in the text. If you must have many different keywords, create multiple pages that can link back to your product pages.
To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1.
For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. This is because different pages or elements in flash or similar set-ups will all share the same link, rather than having differentiated links. This makes it harder for search engines to find.
To succeed at search engine optimization, you must choose your target keywords wisely. If you have a lot of competition for a particular keyword, try specializing in a less competitive, but similar keyword. You can use the traction you gain on that page, to support your other pages with more common keywords.
Try to use keyword phrases that contain a minimal number of words, two or three would be most desirable. Keyword searches are statistically more likely to contain only two words. Optimize the likelihood that your site will rank high in a search in order to drive bigger results.
Site maps allow search engines to index all pages from your site. Also known as a navigation bar, a site map allows search engines to find pages from any other page of your site. Even if your site is small, a site map can have a big impact on its search engine rankings.
To help people find your site through search engines while your page rank is still low, link to your content on Reddit. Reddit is a website with a high page ranking that is frequently checked by Google. Linking to your content and giving it a keyword rich title will allow users to find your site when a search engine leads them to the Reddit page it\’s posted on.
It\’s all about what the websites want in SEO, and that\’s what you need to realize. It doesn\’t matter if you\’re a simple blog or a legitimate business; you still need the proper optimization if you hope to achieve a high ranking. What you\’ve read here will help you achieve that, but you still need to put the information to good use.
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