Global Link Building – How To Get International Traffic

Worldwide link building differs a good deal from link building in only one area. Some of the difficulties include different languages, cultures, and the difference in search engines around the world. It is also vital not to forget that, while you think about your link building to be global, the market you’re targeting will not see it that way. In their eyes, the links are local. Here are some rudimentary steps to worldwide link building.

First, you need to have a clear technique for targeting your market. This includes deciding which markets you would like to reach and which search engine results you need to come up in. Therefore for example, if you’ve an Italian-written internet site and need to target the Italians in Italy in addition to those that talk Italian in Austria, Switzerland, and France, you can choose to sacrifice showing up in the results from the pages found on servers in Italy, and instead to concentrate on showing up in the results of any Italian language pages. In this way, you could focus on promoting thru the language, rather than through the countries themselves, although this might also not be what gets you the most satisfactory results.

What you would probably still need to do is target Italy as your country, because you could have more possible traffic and you may still get visitors from those who talk Italian, and do not live in Italy, but use anyhow to look up info.

You will also wish to take into consideration your website’s design and structure. There is some controversy about whether local domains or dot coms are better for international web sites, but either one will do well if done right. It’s also wise to understand your world reputation. If you are not known outside of your present geographical online foothold, then link building will require more time and effort. It your brand is unrecognized elsewhere, start out with mixing list submissions and online public relations before you push on. And, of course, take a look at the laws in the area that you intend to market in, as they may, and probably will, vary from what you are used to.


As with local markets, you’re going to need to do enough research. It’s crucial to get a grasp on how competitive the search market is in the area you are targeting. Try a search of your top keywords within the search sites relative to the particular country, and investigate the websites that come up in those markets. Check out how many links they have, the standard of the links, and where they come from. There are many tools that will help you research this info, some of the most well liked being those of Yahoo. This research will get you as many link prospects as you must start out. And then you can go from there in your international link building.

Robert Smith writes on site design, content management, digitized media marketing, and premium wordpress themes, including free and paid wordpress themes, for example the Catalyst Theme. Click here for more.