Due to all the business competition that is out there, your business needs to have some kind of advantage over the rest. Video marketing is one approach that can give you an edge. The article below details the things you must do to successfully use video marketing to boost your business.
20 minute videos are frequently too long. You can go that long only if you’re doing a very in-depth how-to video. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.
You do not necessarily need strong production values in order to have an effective video. You do not need professional equipment; just make sure you keep focused and balanced when shooting. A long, involved script and a great deal of experience is not required either. Simply act naturally and speak directly towards your camera. In fact, you might not even need to do this. A slideshow or screencast can get the message across in some cases.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. One of them may be comfortable talking on camera, so you won’t have to do it. Having a variety of people in your video SEO can make them more interesting.
Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. This is a great way to keep them interested in what you’re selling.
Find the tone that you want for your videos and stick with it. Remember that how-to videos are not necessarily required. Funny videos can work just as well. What are you selling? Who do you want to target? Keep all of this in mind when deciding on how you want to approach your video style.
If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.
If you upload videos to YouTube, make sure you can moderate any comments that are left. Many viewers use others’ comments to form their own opinions of the clip, and seeing offensive, negative or spam comments can spell disaster for your campaign. Disabling the comments is always an option if moderation is not available.
Videos are highly searchable and very popular, so you need to capitalize on this market. Video marketing is helping many businesses to thrive in this economy. Use these tips to create your own video marketing campaign.
For more useful tips on video marketing, just visit Tim Roarke SEO and marketing blog .