How to promote your business locally

How to Promote Your Business Locally

How to Promote Your Business Locally

Are you struggling to make your business stand out in the local market? Well, with more than 45% of small businesses failing in their first five years, having a strong local marketing strategy is quite important. In this article, we explain how to promote your business locally without breaking the bank. Be it all the local opportunities or the best places for local advertisements; this guide has everything you need to create a good strategy. 

How to Promote Your Business Locally

Here’s How to Promote Your Business Locally:

Understanding the Local Market

Before we get into how to promote your business locally, you first need to really understand your local area. This means getting to know the people who live there, what they like, and what they need. Before actually starting to promote your business, you will need to know where your products or service will be welcomed happily and which people in your local community will actually show an interest in your business. 

Doing a SWOT analysis is the best strategy for your business in relation to the local market, as it can help you figure out where you stand. It can show you what your advantages are and what challenges you might face, helping you make better decisions in promoting your business. 

Once you have a clear view of your local market, competitors in that particular area, and your advantages, you can proceed with local promotion. It is likely to be successful as you will have your eyes on your target audience and can easily influence them. 

Free Local Advertising Opportunities

When thinking about how to promote your business locally, you would want to start with any free opportunities to save your business from excessive expenditures. The best local advertising for promotion is the free advertisement strategy. There are many ways you can promote your business without spending a penny. Let’s have a look: 

Social Media Platforms 

Social media is a great tool for all local businesses. Platforms like Facebook and Instagram allow you to connect with your local community through targeted posts and stories. According to Sprout Social, 91% of people believe in social media’s power to connect communities. 

You don’t need to spend money on ads on these platforms at the start of your business journey. Just use local popular hashtags, put location tags in every post and story, and create engaging content. This will help grab the attention of your local community and help you learn how to promote your business locally. 

Google My Business Platform 

The Google My Business platform is another free opportunity for local advertising. It will enable your business to appear in Google searches and on Google Maps, making it easier for customers to find you. Businesses listed on this platform have the advantage of displaying their location, hours, and services directly in Google’s search results.

You should use this opportunity as it will greatly help your business come into the view of many local people, especially if you have an in-demand product or service. 

Local SEO 

Local SEO is the best way to find out how to promote your business locally. In the digital world, it can give you the great benefit of getting ahead of your competitors. Through local SEO, you can help people in your area find your product or service when they search for it online. It is totally free; you just have to optimize your website for location-based keywords. 

So, if you have a coffee shop, for example, and your local people search for “best coffee in X location,” your website will be able to show up at the top if you have done superb local SEO

Email Marketing 

Email marketing allows you to reach out directly to potential customers in your area. By offering exclusive details, updates, and valuable content directly to their inbox, you can keep your business striving with the incoming people. 

There are many ways to get emails from local people. You can get them to subscribe to your online site, ask for emails during their purchases, or even cheaply buy them from an agency, but that should be your last resort. If you are new to this, you should check out the basics and get a full understanding of how to promote your business locally using the best email marketing strategies. 

Best Places To Advertise Locally

Finding the perfect places for advertising your business locally is a great strategy to gain maximum profits without overspending. There are multiple places that you can utilize for local advertisements. 

Offline Places 

Even though a majority of people are now using online platforms regularly, there is still a large group that does not use such apps. That is why you should focus on offline advertisements as much as you do on online ads. Here are some of the best offline places to advertise your business locally:

  • Local newspapers and magazines can help you advertise locally through specific sections in the publications. As these are widely read by the local communities, you can address a large number of people and get to know how to promote your business locally. 
  • Community bulletin boards can also help you post flyer-type ads. As these boards are located in high-traffic areas like supermarkets and libraries, your brand can gain quite alot of visibility. 
  • Advertising on local radio stations is how you can promote your business locally at a greater level. About 92% of Americans tune in to radios every week, which means you have the opportunity to capture the attention of a huge number of people. 
  • Placing ads inside taxis after forming a partnership with any taxi company is another popular offline advertising strategy. 
  • Promoting your business in local events and local sponsorships is the best and easiest method to reach your community. 

Online Places 

Online advertising is the most popular way to reach a local audience. Once you know how to gain better advertising results, you can find multiple online ways to promote your business. Some of the places are:

  • Local online influencers can help you reach thousands of people. You can reach out to such influencers on platforms like Instagram and YouTube, where such influencers have a dedicated following. 
  • Local review sites are a perfect way to gain the trust of your community. Positive reviews on famous review websites like Yelp and Trsutadvisor can boost your business and help you know how to promote your business locally. 
  • Pinterest and other such platforms are perfect for your business if you want to show aesthetic pictures and videos of your products. Pinterest specifically can boost your business and give you leads to your website. 
  • Blogging can give you a local advantage without having to spend much money. If you can get high-quality content on your own blog or guest blog for others while promoting your business, you can potentially get many loyal customers. 

These online and offline places are great ways to get to know how to market local business. Using these affordable platforms and strategies like collabs and paid advertising can give you alot of brand exposure, which you should take advantage of. 


Starting with local advertising is a great way to speed up your small business. Now that you know how to promote your business locally, you should apply all those strategies and monitor which ones are giving you the most benefits. Monitoring and careful adjustments to your local advertisements will help you succeed in the local market.