During the holiday season, loose cubic zirconia jewellery sales commonly increase as people buy jewelry as gifts for their loved ones. Jewelry makes a fantastic reward due to the fact it’s gorgeous enough to be given to almost anyone however , yet small enough to put in a Christmas stocking. If you own a jewelry store, here are several easy ways to increase loose cubic zirconia jewelry sales during the holiday season.
Advertising for the Holidays
Your holiday season advertising have to begin in early fall if possible. This is for that reason you can grab sales from early holiday shoppers. You may outfits your jewellery display windows and showcases in autumn colours or Thanksgiving decor and ask an “After Thanksgiving Sale” for Christmas shoppers. Afterward decorate for Christmas immediately after Thanksgiving.
Send Christmas sales postcards to your customer base during October with ideas regarding cubic zirconia jewelry gifts for the holidays. You can even offer a coupon on these for early shoppers. These postcards are meant to be a “first contact” to your clients to get them thinking related to your jewelry store for possible holiday jewelry gifts. Near Thanksgiving, do a second postcard mailing with your primary Christmas offer. This is also a great time to send out a full-color sales paper with holiday cubic zirconia gift ideas.
Referrals and Newspapers
Another idea for holiday advertising is handing out referral cards to clients; never underestimate the power of referrals! As well, spot classifieds in your local newspaper announcing your loose cubic zirconia jewelry sale. These ads are significantly cheaper than large, elaborate ads that commonly go unread. If you must put a ordinary ad in the newspaper, make it a coupon with what looks like a perforated line around the ad. Coupons generally get more attention than standard ads, and you can test your response rate using coupons too.
Networking with Locals
Try networking with other business owners and exchange handout flyers during the holidays. Some great businesses to work with include clothing stores, shoe stores, elegance supply stores, thrift outlets, elegance salons, and nail salons. These stores target your cubic zirconia jewelry shoppers and are likely to give more response.
Holiday Displays for CZ Stones and Jewellery
Wholesale CZ gems can be ordered to complement each other in your holiday jewellery shows. When ordering wholesale, color coordinate lab created gems, simulated stones, and synthetic stones for stylish reward stuff. If you keep adequate records, look back at years past to see what the buying trends have been for holiday gifts. Order stuff for this reason. Create cubic zirconia jewelry exhibits that will get clients in the mood for holiday shopping. Be convinced to have proper lighting and colours to bring out the “holiday spirit! ”
Don’t forget to combine jewellery items into sets at a slightly discounted price to increase your amount of dollars per transaction. Clients love fantastic deals that come in convenient packages
Offer Complementary Reward Wrapping for Cubic Zirconia Jewelry Gifts
Loose cubic zirconia jewelry sales will increase even more if you offer reward wrapping as a “free service with purchases of $___ or more” – you fill in the dollar amount. Men especially love to escort advantage of reward wrapping services. Use elegant gift wrap paper and boxes that will make your jewelry and your store shine. Include a pretty bow or ribbon and a gift tag on the box as a finishing touch!
Make the Grade this Holiday Season
Don’t be afraid of cubic zirconia critics during the holiday season. Some people will never buy lab created gems while others won’t buy anything but cubic zirconia stones. For this reason, be confident to proudly display information related to your loose cubic zirconia jewellery, the grades of quality (grades A, cubic zirconia AAAAA or CZ AAA), and the tremendous value of these pieces as gifts.
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