Taste is one of the most essential aspects during the creation of new food products though packaging is also a must. There are things that should be considered during the packaging process depending on the product of your choice.
One of the necessary actions is to determine the type of material that is to be used for your product. A huge array of materials can be used such as glass, aluminum, cardboard and thermoplastic. Each one of these packaging types has their own sets of merits which is dependent on the type of item that you are selling.
Liquid provide can make good use of using aluminum, glass or thermoplastic packaging for example, and these can all be recycled. Thermoplastics and aluminum known for their light weight nature can save you money on shipping costs which is a considerable amount of expense. Something to consider is the fragile nature of glass as they easily break.
Cardboard or thermoplastic or a combination of both is a good option when handling non-liquid food product. Custom packaging is convenient and the assistance of a thermoforming company will help meet your standards. Food should be kept safe while remaining fresh and a thermoplastic package is able to the job well. Versatility can be achieved with a thermoplastic and they can be designed in any shape. One of the noteworthy examples are blister packs and clamshell packages that you might want to consider or maybe create a thermoplastic bottle or thermoplastic trays of your choice to hold food products.
There is still a lot to do with regards to the basic design of product packaging since label design should also be considered. Your aim is to design a label that will direct the attention to your product especially if it is still quite new. Newer products aren’t treated the same as the firmly established ones with regards to their placement. This is the reason why you need to capture the interest of shoppers the moment they see the product. Other helpful information such as nutritional value and the proper barcode should be included with the label or package design.
Even the name you select for your product can have an impact on the whether or not consumers will want to buy your product. It’s best to keep the name and description simple yet attractive. A graphic design firm can probably come up with some great ideas for labels and packages and perhaps even a cool name for your product. A first-time buyer often will select an item based on how the packaging looks, so if you can combine great design with great taste, you will have a winning product.
Lenna Stockwell enjoys blogging about how stuff is made. For additional details about custom packaging solutions or to find out more about food packaging design options, please go to the Indepak website today.