For most people, shortcuts are convenient and interesting. While driving, people prefer to take the shortcuts to lessen fuel costs and travel time. For Google, however, shortcuts are hazardous. These shortcuts, if used excessively and consistently, can be detrimental to a website’s ranking. These shortcuts are known as black hat SEO.
So what makes Google hate black hat SEO that much? It’s because these very SEO tactics challenge and undermine what the Silicon Valley Monolith has been trying to advocate for years now: a virtual market space that is liberated from unethical tactics.
Black hat SEO pertains to the list of unethical SEO schemes used by unscrupulous entities to fool search engines and acquire high rankings in Google. Considered as SEO short cuts, these violative strategies can actualise results in just a short span of time. It’s this idea of ranking high right away that inspires impatient online marketers to settle for black hat SEO methods. What they don’t know however is that black hat SEO births only impermanent results. A web site guilty of black hat SEO may fall off the rankings without any warning.
The great danger in using black hat SEO is that it’s prone to penalisation. If Google acknowledges that a website is guilty of black hat techniques, then it shall slap the website with a severe penalty. The website may experience a sudden drop in rankings or worse, may be expelled from the list of indexed web sites.
Without a doubt, entrepreneurs and optimisers must be more attentive to Google’s philosophy against black hat SEO. Surely, black hat SEO is not only dangerous, it’s also ineffective. Google’s support for white hat SEO, or appropriate optimisation techniques, only affirms that black hat SEO can’t improve a website’s performance, even for a short period of time. Want a web site that is valued by Google? Hire an SEO and web design Singapore company! The best SEO company in Singapore can build a website that ranks well on Google SERPS.
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