You will read some aspects about a much discussed theme in the SEO community. In addition, consumers and often website owners come up with queries regarding what links to get, and how to get them. Note that I will not mull over reciprocal links here, because of better options, and because their effectiveness only applies to a small number of websites, who use them under 10% of their overall link ratio. I will review the main types you choose to get for your website.
The natural one-way links: This exclusively based in good content and resources. This is the most secure means of link building obtainable as far as search engines, which look at the “intent” of links. But it is also the slowest. If your page is new, then as part of its launch, submit it to niche web directories. Begin with a few highly trusted directories, nevertheless do not have more than 10-15% of your overall links coming from them. Don’t overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you website many natural one-way links, at a natural speed of growth. This mixture of type and speed is very effective. Look for sites that would benefit from offering users your content.
Linkbaiting, or link bait: This type og link building requires creativeness. But it is worth every effort. Link baiting refers to content, videos, images or anything on your website that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the “bait” you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.
Paying for links, or paid links: These links can have great short-term search benefits. These are good mainly for websites that have tons of pages with content, and have been well established online for years. In addition, these websites also have tons of natural links to them, again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on topic with yours, and in complementary niches. A very important factor in the evaluation of these links, like any other, is age. And the latest “Google Slap” effect were websites fall pass the top 30 in the listings, is affecting primarily those which do heavy link buying.
Bad links and their affects and penalty: Outband links play a huge role in the way search engines clarify who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages, links farms, etc, fall in this category. Note that this has nothing to do with your pages going into the supplemental index. That is not the kind of penalty these links cause for your page. And the amount of bad links measured is a big one. A small amount of them would not trigger a penalty, but make sure that your site is not related in any way to those link patterns.
At Linkbygging we have been helping clients in Norway and the other Scandinavian countries to achieve great results in their Link building campaigns.